Spurred by the quest for improved performance, industrial firms have often embraced the international market, consequent to which they are continually embroiled in cross-border competitive rivalries in multiple markets. Against this backdrop, this study explores the cross-border investment location choices and competitive interactions of mobile network operators (MNOs) in Sub-Saharan Africa, with particular focus on the 16 such firms that had proven significant presence across multiple countries in the region as of 2014.

Given the growing importance of mobile telecoms in the economy of the fast-emerging Sub-Saharan Africa (SSA), this research aims at exploring the multimarket competition strategies of the mobile network operators (MNOs) with cross-border activities in the region. It is, therefore, expected that the findings emanating from the study would deepen our present understanding of internationalization and multimarket competition, drawing from mobile telecoms in the emerging region context.