Spurred by the quest for improved performance, industrial firms have often embraced the international market, consequent to which they are continually embroiled in cross-border competitive rivalries in multiple markets. Against this backdrop, this study explores the cross-border investment location choices and competitive interactions of mobile network operators (MNOs) in Sub-Saharan Africa, with particular focus on the 16 such firms that had proven significant presence across multiple countries in the region as of 2014.