Tuulikki Pietilä
University Lecturer
Summary
I am an anthropologist with a long and multifaceted experience in researching Africa and in acting as the PI for research projects on Africa. Thematically I have examined various societal changes that take place in the coming together of global and local regimes of economic and socio-cultural value. My specific research topics include the following: women traders and socio-economic empowerment in Tanzania; youth cultures' and culture industries' social and economic significance in South Africa; music industry structures, practices and value chains in South Africa and Europe; clothing and fashion industry-related entrepreneurships in South Africa and Tanzania; emerging black middle classes. I am fluent in KiSwahili language.
Profile
https://researchportal.helsinki.fi/en/persons/tuulikki-pietilä
Researcher info
Institution
University of Helsinki
Department/faculty
Social and Cultural Anthropology/ Social Sciences
Contact information
tuulikki.pietila@helsinki.fi
+358294122645
Keywords
Africa clothing and fashion industry emerging black middle class entrepreneurship Gender markets morality music industry South Africa Tanzania value chains women world music youth youth music
Research projects
This is a joint research of the University of Helsinki’s discipline of Social and Cultural Anthropology and South Africa’s Human Sciences Research Council, with funding from the Academy of Finland and the National Research Foundation of South Africa for the period 2013-2016. The project investigates the kinds of social subjectivities and forms of socio-political and economic empowerment that current youth music styles enhance among South African youth. The key questions are what kinds of social, racial, gender, class, religious and citizenship identities and communities are being imagined and created through music-related practices, and what kinds of empowerment strategies and realities they entail.
Team
Ibrahim Abraham, Tuomas Järvenpää, Benita Moolman, Tuulikki Pietilä