The objective of Finland's national bioeconomy strategy is to facilitate economic growth and to create new jobs in bioeconomy-based business. Next to technological knowhow and willingness to innovate, firms aspiring to transition to more sustainable materials and technologies need the ability to identify new business opportunities. Courage and commitment to persevere in seizing these uncertain opportunities, and tolerating the uncertainty and the possibility of failure in pursuing them, are equally important. Therefore, the decision to transition to the bioeconomy involves both rational and emotional elements.
Teemu Kautonen Aalto University, Henri Hakala, University of Vaasa, Katariina Salmela-Aro, University of Jyväskylä